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Archive for October, 2009

CRM for the Small Biz: Turning Agony Into Ecstasy

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Relenta is featured today in the CRM Buyer article CRM for the Small Biz: Turning Agony Into Ecstasy by Maria Verlengia.

Choosing the right CRM solution for a small business greatly increases the chances of a successful implementation. Simple CRM systems work best for small businesses.

Amen!

Written by Dmitri Eroshenko

October 30th, 2009 at 9:12 am

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Relenta + Twitter + LinkedIn = Hustler’s Power Drill

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This ReadWriteWeb post by our user Bernard Lunn may well be called The Hustler Manifesto. You definitely should read the whole thing, but here are a few excerpts that are music to our ears:

So, email is the drill. It is the basic component. Don’t even think about working without it. You can use email to close a deal and to get a phone and/or face-to-face meeting. … My personal CRM system of choice is Relenta, precisely because it is so email-centric.

CRM and LinkedIn are about hustle. Twitter is about flow.

I avoid using Twitter DM. Twitter is great for flow, but lousy for hustle. Twitter DM only adds to messaging fragmentation and has been polluted by spam. For now, @bernardlunn mode is useful, but methinks spammers will ruin that soon, too. But the basic Twitter service is perfect. I follow until I decide to unfollow. No one can spam that.

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The integration we need is not another Twitter client for people who live in the Twitter flow. It is integration of this flow with the traditional hustle tools of email and CRM.

Specifically, I want to see in my CRM system the Twitter flow of my contact, what they are writing about and who they are communicating with. If they have DM’ed me, I want to see that in my CRM.

Thanks, Bernard! Your wish is our command. The Relenta-Twitter integration is already under construction.

Written by Dmitri Eroshenko

October 30th, 2009 at 8:27 am

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Improve email deliverability: SPF records and Relenta

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Sender Policy Framework (SPF) records let you specify which servers are permitted to send email on behalf of your domain (i.e. using you@your-domain.com“From” address).

If you’re using Relenta mail.relenta.net SMTP server to send email from your Relenta account, we strongly encourage you to publish SPF records for your domain. This way your recipient’s servers or ISP will be able to check your SPF record to make sure you’ve authorized Relenta servers to send email on your behalf.

To set your domain’s SPF record, you must have access to your domain’s DNS settings (usually via your web-hosting control panel). On your DNS resource, publish the following text record:

v=spf1 include:spf.relenta.com ~all

That’s it!

Written by Dmitri Eroshenko

October 15th, 2009 at 6:21 am

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Relenta and WordPress play well together

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Got a WordPress site? Here’s a tutorial that shows how easy it is to set up Relenta with WordPress, courtesy of ever-helpful Foliovision. Thank you Alec, Peter and the gang!

Written by Dmitri Eroshenko

October 13th, 2009 at 10:45 am

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Video: Using Relenta to build a ravenous real estate buyer list

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It’s showtime again! Watch how Kurtis Squyres, our customer extraordinaire and founder of investment real estate firm FarBelowMarket uses Relenta to build a ravenous buyer list. Thanks Kurtis. You rock!

“Don’t be fooled when you look at it, it seems overly simple, but it does THE RIGHT THINGS, WHICH ARE MONEY MAKING THINGS.”

Kurtis Squyres

Written by Dmitri Eroshenko

October 7th, 2009 at 7:10 am

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Video: Relenta and Gravatar integration

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Sometimes we’re having trouble explaining to our users the mysterious appearance of photos in their Relenta contact database. Many thanks to our user Lee Walsh of The Full Service Loan Officer for creating this 2-minute video that shows the magic of Gravatar and its integration with Relenta. Enjoy!

Written by Dmitri Eroshenko

October 7th, 2009 at 12:31 am

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