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The Relenta CRM blog

Bottoms up

"Let he who has not sinned
cast the first stone"

There is a business theory which states that you should regularly fire the bottom 5 percent of your customer base. My theory is that this theory is theoretically flawed, because:

  1. It takes two for a customer to sink to the bottom 5 percent. It’s always someone else’s fault, isn’t it?
  2. Every customer is a learning aid. Getting rid of the difficult ones deprives you of the opportunities to improve, both professionally and personally

In any case, isn’t it better not to hire customers who aren’t your match in the first place?

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