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The Relenta CRM blog

CRM as good as you

Eric Gill (1882 - 1940)

What does it take to be successful at customer relationship management? If you think CRM software, think again. CRM software can be easy or difficult, simple or convoluted – all kinds of things – but within its range it’s always neutral, and serves the purpose you assign to it. It follows that CRM software is just as good as the people who work with it.

A similar way of looking at the relationship between users and their tools is nicely expressed by British sculptor and typeface designer Eric Gill:

Bad workmen quarrel with their tools because good workmen don’t use bad tools.

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