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The Relenta CRM blog

“Dear Valued Merchant”

As our business grows, so do our merchant account fees. Yesterday I wanted to make sure we’re paying competitive rates for our credit card processing, so I filled out a support form asking for the rate break-down and to let them know that we want to shop around. Here’s what I got in response:

Dear Valued Merchant,

Please contact our Financial Services at 1-800-XXX-XXXX ext. XXXX or you may register at for your inquiry.

We sincerely appreciate your business! If you have any questions, please feel free to send us an e-mail or contact us at the number below.

Oh cool, thanks, feel free I will.

What a perfect illustration to the two related points I made last week about data fragmentation and lack of unified user experience. These two make your customers neither dear nor valued.

We sincerely appreciate your business!

No kidding.

  • Some dealer only auto auctions I attend state that “Mexican merchant” nis a valid form of dealer’s license. How does a person obtain a valid nMexican merchant license and how does the auction house verify the nvalidity of the license? This sounds like a sham to me. Thanks for anyn info.

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