Do you like to be inefficient?
Seth Godin suggested today that you use a question, “Why am I here?” as a simple mantra that you should chant (inside your head, I hope) when you attend every conference for the rest of your life.
How’s this for an answer: To keep millions of workers employed. Airline pilots and stewardesses, cab drivers, hospitality workers, designers and web developers, printers, PR and advertising agents, conference organizers, you get the idea.
Leo Babauta at Zenhabits points out that our eating habits are similar to conference-attending. Not exactly Zen. But, every time you grab a bite, it triggers a chain of events that keeps gazillions of people around the globe busy.
In a recent conference call, the VP of sales of a major email newsletter marketing company, when presented with the benefits of using Relenta (such as being up to 50% more efficient and productive) said “but people like to be inefficient.”
Do they?
If Relenta lets a team of three do the work normally done by seven, and do it twice as fast, and not pay office rent to boot, is it good or bad in the grand scheme of things?
Any ideas?
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