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The Relenta CRM blog

Ease of use vs. resistance to change

"There must be a better way"

A prospective customer recently emailed us their CRM requirements:

…I have a growing sales team and so traditional contact management and sharing is needed. These are older, non-techie types most familiar with Outlook plugins, ACT! and have heard of but maybe haven’t used salesforce.com. Just to give you a flavor of how easy this has to be for them to use.

Seems to me that anyone who is capable of using Outlook with plugins has a very high pain tolerance. Even Outlook diehards themselves admit that it’s not so easy to use.

Clearly it’s not the ease of use that is the barrier to CRM adoption, but resistance to change.

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