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Giving unified user experience

Posted by Dmitri | January 22nd, 2011

with 4 comments

Michael Fauscette makes an excellent point about creating a unified customer experience:

Can you spell "data fragmentation"?

Can you spell "data fragmentation"?

Commerce has resurfaced as a focus (or what was called eCommerce) for many businesses as we start to create customer experiences that blur online and offline in a converged commerce experience through the use of mobile, Internet of things, Near Field Communications, social and hyper-connectivity (including ubiquitous connection to social networks).

True that. Now consider this. If at any given moment you use 10 different apps (a few email accounts and social networks, CRM, shopping cart, chat, IM, shared calendar, email marketing service — finish the list for me) you end up having your data and conversations fragmented across 10 browser windows, at least. Can you call your own user experience unified? Hardly. Then neither can your customers call theirs.

You can not give what you do not have.

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  • http://sidburgess.com Sid Burgess

    I am excited that you guys get it Dmitri. As more and more startups seek to be all to all, it is disheartening to see great ideas get lost in unnecessary UI. Keep it up!

    • http://www.relenta.com/dmitri Dmitri Eroshenko @Relenta

      Thanks Sid. Yes, the UI bloat and insane design decisions remain rampant even in those apps which claim to be simple. Simple isn't easy to achieve.

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  • http://www.relenta.com/dmitri Dmitri Eroshenko @Relenta

    Thanks Sid. Yes, the UI bloat and insane design decisions remain rampant even in those apps which claim to be simple. Simple isn't easy to achieve.