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Announcing… 3 new features to beef up your email marketing

Today’s update beefs up your email marketing automation capabilities with these new features:

  • “Fixed Date” email autoresponders
  • Improved subscription management
  • Increased custom field size

“Fixed Date” email autoresponders

Up until now, the sending dates/times of email autoresponder templates in Relenta were relative. This means that the sending delay for each new email is specified relative to the previous email template. For example, a delay of “0” (zero) means instant delivery; delay “2” means two days after the previous template, and so on. The email sequence starts with the first template the moment you add a contact to the group, and then each consequent template is sent with the specified delay.

Now there’s another option in addition to these relative autoresponders – Fixed Date autoresponders.

With Fixed Date email autoresponders, you specify the exact sending date and time for each template in the series. On the scheduled date, the email template will be sent to all contacts who are in the group at that time. If you add contacts to the group in mid-sequence, they will not receive templates that went out prior, they will only receive templates scheduled for future delivery.

fixed-date-autoresponder

To add email autoresponders, go to Settings > Email Autoresponders, choose the group that will be receiving the email autoresponders and choose the desired autoresponder type – Relative Date or Fixed Date. That’s all there is to it!

Improved subscription management

In the good old days, to unsubscribe a contact from email sequence, you had to remove that contact from the corresponding group. That did the trick, however a valuable piece of information about the contact – its association with a group – was lost along with it.

manage-subscriptions

Now you can unsubscribe a contact from a group without removing it from that group. To do that, click to edit the contact and then click the Subscription Management link. Here you can see which groups the contact is assigned to and now also manage the subscription status to group emails. If the “Subscribed” box is unchecked, the contact remains in the group but will not receive any mass emails sent to it. Pretty neat, right?

Increased custom field size

Okay, so now you are thinking, what does this have to do with email marketing? Well, it could add a whole new dimension to the way you automate your mass email messaging. Here’s the low-down.

Before, the single choice custom field size was limited to 250 characters. The idea was that custom fields would be used to store short snippets of information such as the kind commonly found in web form fields (think T-shirt size: Small, Medium, Large, X-Large and so on).

Now we’ve increased the size of single choice custom fields so that they can accept large blocks of text.

So how is that useful? The implication is actually very interesting and far-reaching.

Let’s say you have multiple products or services, and different message templates for each. Before, your only option would have been to create multiple contact groups and different templates in the response library and a whole bunch of autoresponder campaigns.

Lots of moving parts, right?

Not anymore. Since now you can enter more data into each custom field, they can be used to store your email marketing copy, and you can insert them into your templates using merge tags to personalise your email marketing campaigns.

For example, you can have a custom field for “Product type.” Based on that entry, create other single-choice custom fields such as “Service description” and “Company description” with multiple variations of each. Then you create a single email template with merge tags for these custom fields. This way you only need to use one group and one autoresponder campaign.

To summarize: Now you can build a “messaging matrix” for all of your product types while keeping the number of moving parts used in the underlying setup to an absolute minimum – the Relenta style.

Thank you, Richard, for this interesting idea – we hope your email prospecting using this new feature bears much fruit.

What should we be working on next? Vote for and submit your own feature ideas here.

Until next time, stay relentlessly productive!

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