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The Relenta CRM blog

Our Big Hairy Audacious Goal

“Big, hairy and audacious. Just the way we like it!”

Leo of Zenhabits is famous for advocating against goals. The idea is intriguing enough, since most Type-A personalities spend considerable amounts of time setting up impressive goal lists and long-term goals, often through ridiculously complicated frameworks and calculations. What really makes me sit up and take notice, though, is that Leo has created a huge online following, a very popular blog, and many other successes with his method.

Personally, I have a love-hate relationship with goals. At Relenta we lovingly use Jim Collin’s strategic planning framework which, among other things, includes BHAGs (Big Hairy Audacious Goals).

Okay, here comes a tangent, can’t help it.

Our BHAG is to build a multi-purpose CRM platform that will make single-purpose apps unnecessary.

We’ve been moving in that direction since day one. Our customers are already enjoying built-in email marketing and sales deals management.

Going forward, we will tackle the following software categories, in no particular order:

  • Crowdsourced user feedback
  • Customer surveys
  • Appointments and scheduling
  • Invoicing, billing and time tracking
  • Helpdesk and support tickets
  • Chat

The rule of thumb is simple: If it has a customer database, then we want it. You’ll love it!

So. Stick around and watch our competition comparison table grow.

Back to the Zen of no goals. I know we won’t reach our BHAG if we rush, but we’ll get there eventually, one step at a time. For now we’re just doin’ our thing, staying in the moment with no goals other than the next monthly release, and thoroughly enjoying the process.

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