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Relenta ROI calculator

Posted by Dmitri | February 20th, 2009

with 9 comments

Relenta pricing plans range from free to $25 per user per month. Those who use Relenta as a business tool think it’s is a steal. We also come across people who wouldn’t even consider trying any service that isn’t free-for-all (because Gmail is, you see). Often they are quite vocal; rarely business-like.

We’ve created a simple ROI (return on investment) calculator to show you that Relenta’s pricing is irrelevant. Really.

Here goes. Simple ROI is defined as the ratio of gains to cost, expressed as a percentage:

ROI = (Gains – Costs)/Costs

Ready?

Baseline monthly numbers

A: Monthly revenue

$
B: Monthly payroll

$
C: Lead generation budget

$

Revenue increase from…

C: Better lead nurturing

%
D: Reduced customer churn

%
E: Executive time freed from administrivia

%

Savings from…

F: Improved employee output

%
G: Decreased lead-generation budget

%

Relenta costs

H: Number of users

Your ROI is 1,580%

The formula: ROI = (A*(C+D+E) + (B+C)*(F+G) – $25*H)/$25*H

What ROI are you getting out of Relenta? Post your numbers in comments.

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  • 1goalkeeper

    Nice try, but a little too simple.

    • http://www.relenta.com/dmitri Dmitri Eroshenko

      “Children, you tried and failed miserably. The point is…never try!” – Homer Simpson

      “Simplicity is the ultimate sophistication.” – Leonardo Da Vinci

  • http://netstrategies.com RL

    Im not sure I understand the “total equation”.

    • http://www.relenta.com/dmitri Dmitri Eroshenko

      Simple ROI = (Gains – Costs)/Costs

      ROI = (A*(C+D+E) + (B+C)*(F+G) – $25*H)/$25*H

      As an example, the variable in the first part of Gains, A*(C+D+E) are:

      A: Monthly revenue
      C: Better lead nurturing
      D: Reduced customer churn
      E: Executive time freed from administrivia

  • Plasticman

    Okay with 2 users I got 2,700%

  • Foliovision

    Hello Dmitri,

    This calculator is fascinating.

    We come up with 1,652% on 10 users on just revenue of $15,000/month.

    That means our company would make an extra $4130/month on costs of $250/month.

    Not sure I believe it would be that good, but very provocative and worth a try.

  • http://foliovision.com Foliovision

    Hello Dmitri,

    This calculator is fascinating.

    We come up with 1,652% on 10 users on just revenue of $15,000/month.

    That means our company would make an extra $4130/month on costs of $250/month.

    Not sure I believe it would be that good, but very provocative and worth a try.

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